TACoS

Total Advertising Cost of Sale

TACoS (Total Advertising Cost of Sale) measures total ad spend as a percentage of total revenus (both organic and ad-attributed). Unlike ACOS which only considers ad-driven sales, TACoS provides a holistic view of advertising efficiency relative to overall business performance.

Why TACoS Matters for Amazon Sellers

TACoS is a superior metric for measuring advertising effectiveness over time because it accounts for the organic sales lift that PPC generates. Decreasing TACoS with stable or increasing ACOS indicates growing organic part de marché — the ultimate goal.

How RIDGE Analyzes TACoS

RIDGE reports model TACoS trajectories during launch phase and steady-state operations, helping vendeurs understand how advertising investment translates into total business growth and classement organique improvements.

Exemple Pratique

Month 1: $5,000 ad spend, $10,000 total sales = 50% TACoS. Month 6: $5,000 ad spend, $25,000 total sales = 20% TACoS. Same ad spend, but organic sales tripled — advertising is building the business.

Questions Fréquemment Posées

What is a good TACoS?+

Target TACoS depends on business maturity: Launch phase: 25-40%, Growth phase: 15-25%, Mature phase: 8-15%, Dominant marque: 5-10%. Decreasing TACoS over time is the primary indicator of advertising success.

How is TACoS calculated?+

TACoS = (Total Ad Spend / Total Revenue) x 100. Total Revenue includes both organic sales and ad-attributed sales. Track TACoS weekly or monthly for meaningful trends.

Termes Connexes

Obtenez une Analyse Professionnelle

Need deep analyse de marché backed by 39 sources de données? Order a RIDGE report.

Commander Analyse