ROAS

Return on Ad Spend

ROAS (Return on Ad Spend) measures the revenus generated for every dollar spent on advertising. It is the inverse of ACOS. A ROAS of 4x means $4 in revenus for every $1 of ad spend.

Why ROAS Matters for Amazon Sellers

ROAS provides a clear picture of advertising profitability and helps vendeurs compare performance across campaigns, keywords, and ad types. Higher ROAS indicates more efficient advertising.

How RIDGE Analyzes ROAS

RIDGE reports benchmark ROAS across your niche concurrents and model expected ROAS ranges for different advertising strategies, from aggressive launch campaigns to steady-state optimization.

Exemple Pratique

With $500 in weekly ad spend generating $2,000 in ad-attributed sales, your ROAS is 4.0x (equivalent to 25% ACOS). If your seuil de rentabilité ROAS is 2.8x, this campaign is profitable.

Questions Fréquemment Posées

What is a good ROAS sur Amazon?+

A good ROAS depends on your margins. For most catégories, a ROAS of 3-5x is considered healthy. High-margin products can be profitable at 2x ROAS, while low-margin products may need 6x+ ROAS.

How do I improve my ROAS?+

Optimize keywords (pause low-performing, scale winners), improve listing conversion rate, adjust bids based on placement performance, and use negative keywords to eliminate wasteful clicks.

Termes Connexes

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