PPC

Pay Per Click

PPC (Pay Per Click) sur Amazon refers to the advertising model where vendeurs bid on keywords and pay only when a shopper clicks their ad. Amazon PPC includes Sponsored Products, Sponsored Brands, and Sponsored Display ad formats.

Why PPC Matters for Amazon Sellers

Amazon PPC is the primary lever for driving visibility and sales, especially for new products. Effective PPC management directly impacts profitability, classement organique (through sales velocity), and part de marché acquisition.

How RIDGE Analyzes PPC

RIDGE reports include PPC opportunity analysis with estimated bid ranges, recommended daily budgets, keyword targeting strategies, and ACOS projections for your niche. Our launch strategy section details phased PPC scaling plans.

Exemple Pratique

A new product might start with a $30/day PPC budget targeting 20 exact-match keywords at $1.20 average CPC, generating approximately 25 clicks and 3-4 sales per day at 30% ACOS.

Questions Fréquemment Posées

How much should I spend sur Amazon PPC?+

A common starting budget is $20-50/day for new products. RIDGE recommends allocating 25-40% of expected revenus to PPC during launch phase (weeks 1-8), then optimizing down to 10-20% as classement organiques improve.

What is a good click-through rate for Amazon PPC?+

Average CTR for Sponsored Products is 0.3-0.5%. Top performers achieve 0.8-1.5% CTR through optimized main images, competitive pricing, and well-targeted keywords.

Termes Connexes

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