기능
종합 마켓 인텔리전스 플랫폼
각 분석은 여러 데이터 차원에 걸친 기관급 방법론을 활용하여 실행 가능한 인텔리전스를 제공합니다.
01
데이터 집계
39개 독자적 데이터 소스
39개 독립 데이터 채널을 동시에 쿼리하여 각 데이터 포인트를 교차 검증합니다.
- Real-time demand signals from Amazon's own autocomplete and bestseller algorithms
- Cross-platform pricing intelligence from eBay, Google Shopping, and AliExpress
- Supplier-side data from 1688 and Alibaba for accurate COGS estimation
- Consumer sentiment from Reddit, social channels, and review deep-dives
- Patent and regulatory signals from USPTO and import/export databases
Amazon Suggest
Autocomplete demand signals
Amazon Bestsellers
BSR ranking & velocity
Amazon Extras
Listing & category data
Keepa Charts
Historical price & rank
Reddit
Community sentiment & trends
eBay
Cross-platform demand
Google Shopping
Price benchmarking
AliExpress
Retail supplier pricing
1688
Factory-direct COGS
Alibaba
Wholesale pricing & MOQ
Google Trends
Search demand & seasonality
USPTO Patents
IP risk & innovation signals
Import/Export Data
Trade flows & tariffs
Amazon Reviews
Deep sentiment mining
Social Sentiment
Brand & product perception
02
글로벌 커버리지
19개 아마존 마켓플레이스
로컬라이즈된 BSR 캘리브레이션과 통화 조정 재무를 포함한 전체 분석 커버리지.
- Localized BSR-to-sales calibration curves per marketplace
- Currency-adjusted unit economics with real-time FX rates
- Region-specific FBA fee structures and fulfillment costs
- Cross-marketplace opportunity scoring and expansion planning
지원 마켓플레이스
🇺🇸
US
United States
🇬🇧
UK
United Kingdom
🇩🇪
DE
Germany
🇯🇵
JP
Japan
🇨🇦
CA
Canada
🇫🇷
FR
France
🇮🇹
IT
Italy
🇪🇸
ES
Spain
🇦🇺
AU
Australia
🇮🇳
IN
India
🇲🇽
MX
Mexico
🇧🇷
BR
Brazil
🇳🇱
NL
Netherlands
🇸🇪
SE
Sweden
🇵🇱
PL
Poland
🇸🇬
SG
Singapore
🇦🇪
AE
UAE
🇸🇦
SA
Saudi Arabia
🇹🇷
TR
Turkey
03
리스크 모델링
몬테카를로 시뮬레이션
10,000회 확률적 시뮬레이션으로 신뢰 구간 생성.
- 10,000 iteration simulation engine for revenue, profit, and ROI projections
- Triangular & PERT probability distributions for each input variable
- P10/P50/P90 confidence intervals for all financial metrics
- Sensitivity analysis identifying which variables drive the most uncertainty
- Scenario modeling: best case, expected case, worst case with probabilities
- Break-even probability calculation and time-to-profitability ranges
몬테카를로 분포 — 월간 수익
10,000회 반복
$1,240
P10 (비관적)
$3,870
P50 (중앙값)
$6,520
P90 (낙관적)
87%
수익 확률
04
유닛 이코노믹스
재무 모델링 & FBA 계산기
기관급 재무 모델링.
- Complete unit economics: COGS, FBA fees, referral fees, storage, shipping
- Break-even analysis with volume sensitivity and pricing scenarios
- NPV and IRR calculations for 12-month and 36-month horizons
- Working capital requirements and cash flow projections
- Multi-variant profit comparison: different price points, volumes, cost structures
유닛 이코노믹스 분석
| 구성 요소 | 값 |
|---|---|
| 판매가 | $34.99 |
| 매입원가(1688) | -$6.20 |
| FBA 배송비 | -$2.85 |
| FBA 수수료 | -$5.40 |
| 추천 수수료(15%) | -$5.25 |
| 보관비(월평균) | -$0.42 |
| PPC 단가 | -$3.10 |
| 순이익/개 | $11.77 |
| 순이익률 | 33.6% |
47개/월 손익분기 — IRR: 284%
05
경쟁 분석
경쟁 인텔리전스
시장 갭을 식별하는 심층 경쟁 분석.
- Reverse ASIN analysis: estimated revenue, units sold, keyword rankings
- Listing Quality Score (LQS): title, bullets, images, A+ content, video
- Review mining: authenticity scoring, sentiment breakdown, complaint clustering
- SWOT analysis per competitor with actionable differentiation opportunities
- Price tracking and historical pricing strategy detection
- Market share estimation and competitive concentration index (HHI)
경쟁 랜드스케이프
#1
BrandLeader Pro
LQS: 94/100 • Est. Revenue: $182K/mo • 4,230 reviews
강함
#2
ValueChoice
LQS: 71/100 • Est. Revenue: $89K/mo • 1,870 reviews
보통
#3
QuickSell Direct
LQS: 58/100 • Est. Revenue: $42K/mo • 640 reviews
약함
기회
갭 발견: 경쟁사 #2, #3의 A+ 콘텐츠 취약. 차별화로 15-20% 시장 점유율 확보 가능.
06
투자 분석
엑시트 밸류에이션 & 예측
실제 SDE 멀티플로 3년 후 브랜드 가치 추정.
- SDE (Seller's Discretionary Earnings) calculation with add-backs
- Industry-standard 2.5x-4.5x SDE multiples based on brand quality
- 3-year revenue and profit projections with growth rate modeling
- Investor-ready metrics: CAC, LTV, churn rate, growth velocity
- Acquirer attractiveness scoring (Thrasio, Perch, aggregator compatibility)
3년 엑시트 예측
Year 1
$86K
Revenue
Year 2
$214K
Revenue
Year 3
$380K
Revenue
예상 엑시트 밸류에이션
$342K — $513K
SDE 멀티플 3.0x-4.5x 기준
07
시장 진출
런칭 계획
예산, KPI, 체크포인트가 포함된 상세 로드맵.
- PPC budget planning: launch spend, ramp curve, target ACOS by phase
- Inventory forecasting with reorder points and safety stock calculations
- Pricing strategy: launch price, promotion schedule, steady-state pricing
- 90-day phased timeline with milestones and decision checkpoints
- Total capital requirements breakdown: inventory, PPC, brand registry, photography
런칭 타임라인
Phase 1 — Days 1-14
준비 & 소싱
Supplier negotiation, sample testing, listing creation, brand registry
Phase 2 — Days 15-30
런칭 & 랭킹
Aggressive PPC, launch pricing, early review strategy, keyword ranking
Phase 3 — Days 31-60
최적화
PPC refinement, pricing adjustment, listing optimization, A/B testing
Phase 4 — Days 61-90
스케일 & 확장
Inventory scale-up, product variations, marketplace expansion evaluation
예상 런칭 예산
$4,200 - $7,800
08
고급 분석
리뷰 인텔리전스
카이제곱 진위 스코어링과 감성 분석.
- Chi-squared review authenticity analysis detecting fake review manipulation
- Sentiment polarity mapping across product features and attributes
- Complaint pattern clustering: top 10 customer pain points ranked by frequency
- Keyword extraction from reviews for listing optimization opportunities
- Review velocity analysis and rating trend detection
리뷰 진위 분석
92%
진짜
8%
의심
주요 불만 패턴
Durability (73%)
Sizing (45%)
Packaging (31%)
Instructions (22%)
09
게임 이론
가격 전쟁 시뮬레이션
내쉬 균형을 계산하는 경쟁 가격 다이내믹스 모델링.
- Nash equilibrium pricing calculation for multi-player markets
- Price elasticity of demand estimation per competitor segment
- Margin impact analysis under competitive retaliation scenarios
- Optimal pricing corridor identification with floor and ceiling bounds
- Race-to-bottom probability scoring and defense strategy recommendations
가격 전쟁 시나리오
| 시나리오 | 당신의 가격 | 경쟁사 반응 | 마진 영향 |
|---|---|---|---|
| 공격적 진입 | $24.99 | Match (-15%) | -42% margin |
| 가치 포지션 | $29.99 | Hold price | +28% margin |
| 내쉬 균형 | $32.49 | Stable | +34% margin |
| 프리미엄 포지션 | $37.99 | Undercut (-8%) | +12% margin |
추천: 내쉬 균형 $32.49
10
소싱 인텔리전스
공급망 속도
공장에서 아마존 창고까지 엔드투엔드 분석.
- Supplier comparison matrix: 1688 vs Alibaba vs AliExpress pricing
- Landed cost calculation including freight, duties, customs, and insurance
- Lead time analysis: production, shipping, customs clearance, FBA inbound
- MOQ optimization and order quantity economics
- Safety stock calculation using demand variability and lead time uncertainty
공급망 타임라인
Production
Sea Freight
Customs
FBA Inbound
Total Lead Time
48-72 days
Landed Cost
$9.05/unit
11
시장 규모
TAM/SAM/SOM 계산기
엄격한 시장 규모 추정.
- TAM estimation from category-level BSR and revenue aggregation
- SAM refinement based on price range, feature set, and target segment
- SOM projection using realistic market share capture assumptions
- Seasonality index: month-by-month demand variation patterns
- Market concentration (HHI) and competitive density scoring
- Year-over-year growth rate analysis with trend extrapolation
시장 규모 추정
Total Addressable Market (TAM)
$847M
Full category across all marketplaces
Serviceable Addressable Market (SAM)
$124M
Your price range + target segment
Serviceable Obtainable Market (SOM)
$3.2M
Realistic capture at 2.6% share
YoY Growth: +18.3%
HHI: 0.087 (Competitive)
12
광고 인텔리전스
PPC 추정 & 광고 전략
데이터 기반 PPC 예측.
- Keyword-level CPC estimation with bid range recommendations
- ACOS projection by campaign type: Sponsored Products, Brands, Display
- Ad spend ROI modeling with break-even ACOS calculation
- Keyword grouping strategy: branded, category, competitor, long-tail
- Budget allocation recommendation across campaign types
PPC 예측
Est. CPC
$1.34
Target ACOS
24.8%
Break-Even ACOS
33.6%
Monthly Budget
$1,850
예산 배분
SP = Sponsored Products
SB = Sponsored Brands
SD = Sponsored Display
분석 엔진
8단계 데이터 파이프라인
각 보고서는 독자적 8단계 파이프라인을 거칩니다.
1
데이터 수집
Simultaneously query 39 independent data sources, collecting raw market signals from Amazon, supplier platforms, search engines, social media, and government databases.
2
ASIN 분석
Deep ASIN-level analysis powered by large language models. Extract product attributes, identify market segments, and classify competitive positioning.
3
BSR/FBA/리뷰
Calibrate BSR-to-sales curves, calculate FBA fee structures, and mine competitor reviews for sentiment patterns and authenticity scoring.
4
진입 전략
Synthesize data into actionable entry strategies: optimal price points, differentiation angles, market positioning, and competitive moats.
5
마켓 인텔리전스
TAM/SAM/SOM calculation, market concentration analysis, trend detection, seasonality mapping, and competitive landscape visualization.
6
프리미엄 분석
Advanced modules: price war simulation, exit valuation, supply chain velocity, PPC estimation, and keyword difficulty scoring.
7
고급 모델링
Monte Carlo simulation, financial projections, sensitivity analysis, and scenario modeling with 10,000 probabilistic iterations.
8
보고서 생성
Compile all findings into a 51-section institutional-grade report with executive summary, detailed analysis, and strategic recommendations.
자세히
상세 작동 방식 보기
Walk through our complete methodology, from data collection to final report delivery. Understand exactly how each analysis phase transforms raw data into actionable intelligence.