Ara Term Report

The Ara Term Report is an Amazon advertising report that shows which exact müşteri search terms triggered your PPC ads, along with impressions, clicks, sales, and ACOS for each search term. It is one of the most valuable veri kaynakları for keyword optimization.

Why Ara Term Report Matters for Amazon Sellers

The Ara Term Report reveals actual müşteri search behavior — what shoppers type when they find and buy your product. This data is invaluable for listing optimization, keyword expansion, and negative keyword identification.

How RIDGE Analyzes Ara Term Report

RIDGE reports analyze competitor keyword strategies through reverse ASIN methods, providing insights similar to what you would derive from Ara Term Report analysis but applied to competitor listings.

Practical Example

A satıcı's Ara Term Report reveals that 'resistance bands for physical therapy' converts at 18% ACOS while 'resistance bands cheap' converts at 45% ACOS. They add 'cheap' as a negative keyword and create a separate campaign for physical therapy keywords.

Sıkça Sorulan Sorular

How often should I review my Ara Term Report?+

Weekly reviews are ideal for active campaigns. Download the report from Seller Central under Reports > Advertising Reports. Analyze at 30-day windows for statistically significant data.

What should I look for in the Ara Term Report?+

Look for: high-performing keywords to target in exact match, irrelevant terms to add as negatives, unexpected converting keywords to expand into, and keywords with high spend but no sales to reduce bids or pause.

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