Unit Economics

Unit economics refers to the per-unit financial breakdown of an Amazon product — selling price minus all costs (COGS, FBA fees, referral fees, advertising, storage, shipping) to determine profit per unit and margin percentage.

Varför Unit Economics är viktigt för Amazon-säljare

Unit economics is the foundation of Amazon FBA profitability. Without accurate per-unit cost accounting, säljares cannot set prices competitively, evaluate niche viability, or build sustainable businesses. Even small per-unit cost errors compound at scale.

Hur RIDGE analyserar Unit Economics

RIDGE provides the most comprehensive unit economics modeling available, accounting for 15+ cost line items including COGS, inbound shipping, prep costs, FBA fulfillment, storage, referral fees, PPC spend per unit, returns, and more.

Praktiskt exempel

Selling price: $24.99, COGS: $4.50, Inbound: $0.80, FBA fee: $5.40, Referral: $3.75, PPC/unit: $2.25, Storage: $0.35, Returns reserve: $0.50. Net profit: $7.44/unit (29.8% margin).

Vanliga Frågor

What costs are commonly forgotten in Amazon unit economics?+

Commonly missed: inbound shipping to FBA, prep/labeling costs, return processing, long-term storage fees, PPC cost per unit sold, Amazon lending interest, and currency conversion fees (international marketplaces).

What is a healthy profit margin for Amazon FBA?+

Target 25-35% net margin after ALL costs including advertising. Below 20% is risky (thin margin for errors or market changes). Above 40% is excellent but rare. RIDGE models realistic margins using competitive pricing data.

Relaterade Termer

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