TACoS

Total Advertising Cost of Sale

TACoS (Total Advertising Cost of Sale) measures total ad spend as a percentage of total revenue (both organic and ad-attributed). Unlike ACOS which only considers ad-driven sales, TACoS provides a holistic view of advertising efficiency relative to overall business performance.

Почему TACoS важен для продавцов Amazon

TACoS is a superior metric for measuring advertising effectiveness over time because it accounts for the organic sales lift that PPC generates. Decreasing TACoS with stable or increasing ACOS indicates growing organic market share — the ultimate goal.

Как RIDGE анализирует TACoS

RIDGE reports model TACoS trajectories during launch phase and steady-state operations, helping sellers understand how advertising investment translates into total business growth and organic ranking improvements.

Практический пример

Month 1: $5,000 ad spend, $10,000 total sales = 50% TACoS. Month 6: $5,000 ad spend, $25,000 total sales = 20% TACoS. Same ad spend, but organic sales tripled — advertising is building the business.

Часто задаваемые вопросы

What is a good TACoS?+

Target TACoS depends on business maturity: Launch phase: 25-40%, Growth phase: 15-25%, Mature phase: 8-15%, Dominant brand: 5-10%. Decreasing TACoS over time is the primary indicator of advertising success.

How is TACoS calculated?+

TACoS = (Total Ad Spend / Total Revenue) x 100. Total Revenue includes both organic sales and ad-attributed sales. Track TACoS weekly or monthly for meaningful trends.

Связанные термины

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