Search Term Report

The Search Term Report is an Amazon advertising report that shows which exact customer search terms triggered your PPC ads, along with impressions, clicks, sales, and ACOS for each search term. It is one of the most valuable data sources for keyword optimization.

Почему Search Term Report важен для продавцов Amazon

The Search Term Report reveals actual customer search behavior — what shoppers type when they find and buy your product. This data is invaluable for listing optimization, keyword expansion, and negative keyword identification.

Как RIDGE анализирует Search Term Report

RIDGE reports analyze competitor keyword strategies through reverse ASIN methods, providing insights similar to what you would derive from Search Term Report analysis but applied to competitor listings.

Практический пример

A seller's Search Term Report reveals that 'resistance bands for physical therapy' converts at 18% ACOS while 'resistance bands cheap' converts at 45% ACOS. They add 'cheap' as a negative keyword and create a separate campaign for physical therapy keywords.

Часто задаваемые вопросы

How often should I review my Search Term Report?+

Weekly reviews are ideal for active campaigns. Download the report from Seller Central under Reports > Advertising Reports. Analyze at 30-day windows for statistically significant data.

What should I look for in the Search Term Report?+

Look for: high-performing keywords to target in exact match, irrelevant terms to add as negatives, unexpected converting keywords to expand into, and keywords with high spend but no sales to reduce bids or pause.

Связанные термины

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