Sell-through Rate

Sell-through rate measures the number of units sold relative to the number of units available in FBA inventory over a given period. Amazon calculates it as units shipped in the past 90 days divided by average available inventory during that period.

Why Sell-through Rate Matters for Amazon Sellers

Sell-through rate is a key component of Amazon's IPI score calculation. A healthy sell-through rate indicates that you are ordering appropriate quantities and not overstocking, which keeps storage costs low and IPI score high.

How RIDGE Analyzes Sell-through Rate

RIDGE inventory planning recommends initial order quantities and reorder triggers designed to maintain healthy sell-through rates based on projected sales velocity and seasonal demand patterns.

Exemplo Prático

A product with 600 units sold in 90 days and an average of 200 units in stock has a sell-through rate of 3.0 — considered good by Amazon's standards.

Perguntas Frequentes

What is a good sell-through rate na Amazon?+

Amazon considers 3+ units per 90 days as healthy. Below 1.0 indicates overstocking. The ideal sell-through rate balances avoiding stockouts (too low inventory) with avoiding excess storage fees (too much inventory).

How do I improve my sell-through rate?+

Reduce inventory sent to FBA to match actual demand, run promotions to move slow inventory, submit removal orders for items approaching long-term storage deadlines, and use forecasting tools to order more accurately.

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