EAN (European Article Number) is a 13-digit barcode standard used primarily in European and international markets. It serves the same function as UPC but with an additional digit for country/region identification.
When selling na Amazon's European mercados (UK, DE, FR, IT, ES, etc.), EAN barcodes are typically required. Understanding the difference between UPC and EAN is important for international vendedores.
RIDGE multi-mercado reports include barcode requirement analysis for each target mercado, ensuring vendedores understand the GTIN standards needed for international expansion.
A European product might use EAN 4012345678901, where the '401' prefix identifies it as a product registered through GS1 Alemanha.
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