The RIDGE Niche Database

Dataset at a Glance

What's In the Database

Every row in the RIDGE database is a niche — a specific product-marketplace combination (e.g., "resistance bands — US," "electric toothbrushes — DE"). Each niche carries:

• Verdict: STRONG GO / GO / HIDDEN GEM / STANDARD / NO GO
• ML tier: TOP / HIGH / STANDARD / LOW based on v10 model probability
• 12-evidence scorecard: each category scored 0-1
• Risk flags: regulatory, IP, platform, seasonality
• Opportunity flags: HIDDEN GEM, ACCESSORY-ANCHOR, DIY adjacent
• Estimated unit economics: price, fees, PPC bands, margin

Verdict Distribution

Across the 19,441 niches scored:

• NO GO is the modal verdict (most niches on Amazon have measurable structural problems — this is the main finding)
• STANDARD / GO covers most of the viable middle
• HIDDEN GEM fires on roughly 8% of niches, particularly in DIY / craft / décor categories
• STRONG GO is rare (~1%) — reserved for niches with strong demand, low competition, and favorable unit economics simultaneously

The skew toward NO GO reflects reality: most Amazon niches are saturated, regulated, or structurally unprofitable for new entrants. Tools that paint every keyword green are marketing tools, not decision tools.

Category Coverage

The 16 product categories covered are: Home & Kitchen · Electronics · Fitness & Sports · Beauty · Toys & Games · Supplements & Vitamins · Outdoor Recreation · Smart Home · Clothing & Fashion · Baby Products · Pet Supplies · Office Products · Automotive · Garden & Outdoor · Food & Grocery · Tools & DIY. Each category has its own dedicated analysis page under /pages/categories/.

Marketplace Coverage

All 19 Amazon marketplaces: North America (US, CA, MX, BR) · Europe (UK, DE, FR, IT, ES, NL, SE, PL, TR) · Asia-Pacific (JP, AU, IN, SG) · Middle East (UAE, SA). Each has a dedicated page under /pages/marketplaces/ covering fee structure, competitive density, and cultural notes.

Access

Individual niche scores are published in the Should I Sell? guides and in the blog posts under /pages/blog/. For full database access with every scorecard row, contact us for an Enterprise engagement.

Related research

• Methodology — how the scores in this database are produced and validated.
• Calibration Audit — calibrated machine-learning verdict head, audited against 2,710 ground-truth labels with bootstrap 95% CI.
• Public Leaderboard — held-out benchmark where these scores are evaluated.

Don't see your niche? Get it scored.

Order a full RIDGE Niche Audit for any product-marketplace pair. 51 sections, 48-hour delivery, $499. Subscriptions from $99/mo for ongoing portfolio coverage — see pricing.