Sponsored Display

Sponsored Display is Amazon's display advertising solution that targets shoppers both on and off Amazon based on shopping behaviors, interests, and product views. These ads can appear on product detail pages, search results, and external websites.

Why Sponsored Display Matters for Amazon Sellers

Sponsored Display enables retargeting (reaching shoppers who viewed your product but did not buy) and competitive targeting (showing ads on competitor product pages), making it a powerful tool for full-funnel advertising.

How RIDGE Analyzes Sponsored Display

RIDGE advertising strategy sections evaluate the competitive landscape's display ad usage and recommend whether Sponsored Display should be part of your launch or growth PPC strategy.

Practical Example

A seller uses Sponsored Display to target viewers of competitor listings, capturing 5% of competitor traffic at $0.80 CPC. The campaign achieves 4x ROAS by converting competitor's interested shoppers.

Frequently Asked Questions

How is Sponsored Display different from Sponsored Products?+

Sponsored Display uses audience-based targeting (behavior, interests, retargeting) rather than keyword targeting. It also runs on placements outside Amazon, extending reach beyond the marketplace.

What is the minimum budget for Sponsored Display?+

No minimum daily budget is required, but Amazon recommends at least $10-15/day for meaningful data collection. Sponsored Display typically requires 2-4 weeks of data before optimization becomes effective.

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