SKU (Stock Keeping Unit) is a unique alphanumeric identifier that sellers create to track their inventory. Unlike ASINs (assigned by Amazon), SKUs are seller-defined and used for internal inventory management and reporting.
Proper SKU management is essential for inventory tracking, cost accounting, and multi-channel selling. Well-structured SKU naming conventions help sellers manage large catalogs efficiently.
RIDGE reports analyze competitor catalog structure and SKU proliferation within niches to identify product line expansion opportunities and potential variation strategies.
A seller might use the SKU format 'RB-RED-M' for a red medium resistance band, allowing quick identification of product type, color, and size in inventory reports.
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