UPC (Universal Product Code) is a 12-digit barcode used globally to identify retail products. Amazon requires UPCs (or other GTIN identifiers) for most new product listings to maintain catalog integrity.
UPCs are required for creating new Amazon listings unless you have Brand Registry exemption. Understanding UPC requirements prevents listing issues and ensures smooth product launches on Amazon.
RIDGE reports verify category-specific barcode requirements and flag any potential listing barriers related to GTIN requirements, brand gating, or category restrictions.
A legitimate UPC like 012345678901 purchased from GS1 costs approximately $250 for a block of 10 barcodes and is required to create a new product listing on Amazon.