Sponsored Display is Amazon's display advertising solution that targets shoppers both on and off Amazon based on shopping behaviors, interests, and product views. These ads can appear on product detail pages, search results, and external websites.
Sponsored Display enables retargeting (reaching shoppers who viewed your product but did not buy) and competitive targeting (showing ads on competitor product pages), making it a powerful tool for full-funnel advertising.
RIDGE advertising strategy sections evaluate the competitive landscape's display ad usage and recommend whether Sponsored Display should be part of your launch or growth PPC strategy.
A seller uses Sponsored Display to target viewers of competitor listings, capturing 5% of competitor traffic at $0.80 CPC. The campaign achieves 4x ROAS by converting competitor's interested shoppers.