Sponsored Brands (formerly Headline Search Ads) are Amazon PPC ads that feature a brand logo, custom headline, and up to three products. They appear at the top of search results and in other premium placements, driving brand awareness and product discovery.
Sponsored Brands occupy premium search result positions and drive brand awareness. They are available only to brand-registered sellers, providing a competitive advantage in search visibility.
RIDGE competitive analysis identifies which competitors in your niche use Sponsored Brands and estimates their advertising strategy, helping you plan your own brand advertising approach.
A Sponsored Brands campaign with the headline 'Premium Fitness Equipment — Trusted by 10,000+ Athletes' appears above organic results, showing the brand logo and three best-selling products, achieving 0.6% CTR and 22% ACOS.