A session on Amazon represents a single visit to your product listing pages by a unique visitor within a 24-hour period. If the same shopper views your listing 5 times in one day, it counts as 1 session (but 5 page views).
Sessions measure unique visitor traffic to your listings and are the denominator in conversion rate calculations. Understanding traffic volume helps diagnose sales issues — low sales could be a traffic problem (low sessions) or a conversion problem (low conversion rate).
RIDGE reports estimate expected session volume for your niche based on keyword search volume, average CTR, and competitive positioning, helping you set realistic traffic and sales expectations.
A listing receives 150 sessions/day. With a 15% conversion rate (unit session percentage), it generates approximately 22-23 orders per day. If sessions drop to 80/day, daily orders fall to ~12.