Private label selling is a business model where sellers source generic products from manufacturers, apply their own branding and packaging, and sell them on Amazon under their own brand name. It is the most common FBA business model.
Private label is the dominant Amazon selling model because it offers higher margins, brand control, listing ownership, and long-term business value compared to wholesale, arbitrage, or dropshipping models.
RIDGE reports are specifically designed for private label sellers, providing the complete analytical framework needed to validate product opportunities, estimate profitability, plan market entry, and build exit value.
A seller identifies demand for cork yoga mats, sources from a manufacturer at $8/unit, applies custom branding, and sells on Amazon for $29.99 with a 32% net margin after all fees — a classic private label execution.