PPC (Pay Per Click) on Amazon refers to the advertising model where sellers bid on keywords and pay only when a shopper clicks their ad. Amazon PPC includes Sponsored Products, Sponsored Brands, and Sponsored Display ad formats.
Amazon PPC is the primary lever for driving visibility and sales, especially for new products. Effective PPC management directly impacts profitability, organic ranking (through sales velocity), and market share acquisition.
RIDGE reports include PPC opportunity analysis with estimated bid ranges, recommended daily budgets, keyword targeting strategies, and ACOS projections for your niche. Our launch strategy section details phased PPC scaling plans.
A new product might start with a $30/day PPC budget targeting 20 exact-match keywords at $1.20 average CPC, generating approximately 25 clicks and 3-4 sales per day at 30% ACOS.