Organic ranking refers to a product's natural (non-paid) position in Amazon search results. It is determined by Amazon's A9/A10 algorithm based on factors including sales velocity, conversion rate, keyword relevance, and listing quality.
Organic ranking is the single most important factor for long-term Amazon success. Higher organic ranking means more visibility, more clicks, and more sales — creating a virtuous cycle. PPC is often used to accelerate organic ranking improvements.
RIDGE reports include keyword ranking opportunity analysis, identifying which keywords offer achievable organic ranking targets and estimating the sales velocity needed to achieve page 1 organic positioning.
A product ranking #3 organically for 'resistance bands set' receives approximately 12% of clicks for that keyword, compared to just 2% at position #15. Moving from page 2 to position #5 can triple daily sales.