EAN (European Article Number) is a 13-digit barcode standard used primarily in European and international markets. It serves the same function as UPC but with an additional digit for country/region identification.
When selling on Amazon's European marketplaces (UK, DE, FR, IT, ES, etc.), EAN barcodes are typically required. Understanding the difference between UPC and EAN is important for international sellers.
RIDGE multi-marketplace reports include barcode requirement analysis for each target marketplace, ensuring sellers understand the GTIN standards needed for international expansion.
A European product might use EAN 4012345678901, where the '401' prefix identifies it as a product registered through GS1 Germany.