A Best Deal (also called Deal of the Day or 7-Day Deal) is a longer-duration promotional offer on Amazon, typically running for 1-7 days at a discounted price. Best Deals appear on the Deals page and can drive sustained sales velocity.
Best Deals offer a longer promotional window than Lightning Deals, making them useful for sustained sales boosts and inventory management during planned promotional periods.
RIDGE reports include promotional strategy recommendations that evaluate whether Best Deals, Lightning Deals, or coupon-based promotions offer the best ROI for your specific product and competitive situation.
A seller runs a 7-Day Best Deal at 20% off before the holiday season, generating 3x normal daily sales volume and improving organic ranking for the peak selling period.