Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform that allows advertisers to buy display, video, and audio ads across Amazon-owned properties and third-party websites. It uses Amazon's shopper data for precise audience targeting.
Amazon DSP enables sophisticated advertising strategies including look-alike audiences, full-funnel campaigns, and off-Amazon retargeting. It is typically used by larger sellers and brands with significant advertising budgets ($15,000+/month minimum).
RIDGE Enterprise reports evaluate whether DSP advertising would benefit your growth strategy and estimate the budget thresholds needed for effective DSP campaigns in your niche.
A brand spends $20,000/month on DSP campaigns targeting look-alike audiences of their best customers. The campaigns drive 3.5x ROAS when accounting for both direct and halo (organic) sales impact.