55 essential terms every Amazon venditore needs to know — defined with practical examples and strategic context.
Enhanced Brand Content
A+ Content (formerly Enhanced Brand Content) allows brand-registered venditori to add rich media — comparison charts, HD i...
Advertising Cost of Sale
ACOS (Advertising Cost of Sale) is the ratio of ad spend to ad-attributed ricavi su Amazon, expressed as a percentage. ...
Amazon Demand-Side Platform
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform that allows advertisers to buy display, ...
Amazon Seller Central
Amazon Seller Central is the web-based platform where third-party venditori manage their Amazon business. It provides tool...
Amazon Vendor Central
Amazon Vendor Central is the platform for first-party (1P) venditori who sell products wholesale directly to Amazon. Amazo...
Amazon Vine Program
Amazon Vine is an invitation-only review program where Amazon provides free products to trusted reviewers (Vine Voices) ...
Amazon Standard Identification Number
ASIN (Amazon Standard Identification Number) is a unique 10-character alphanumeric identifier assigned by Amazon to ever...
Best Deal
A Best Deal (also called Deal of the Day or 7-Day Deal) is a longer-duration promotional offer su Amazon, typically runn...
Amazon Brand Registry
Amazon Brand Registry is a program that provides brand owners with tools to protect their intellectual property, control...
Best Seller Rank
BSR (Best Seller Rank) is Amazon's ranking system that indicates how well a product is selling relative to other product...
Buy Box
The Buy Box is the prominent 'Add to Cart' section on an Amazon product listing that determines which venditore's offer is ...
Commingled Inventory
Commingled inventario (also called stickerless inventario) occurs when products from multiple venditori are stored together ...
Tasso di Conversione
Conversion rate su Amazon (technically 'Unit Session Percentage') is the percentage of sessions (unique visits) that res...
European Article Number
EAN (European Article Number) is a 13-digit barcode standard used primarily in European and international markets. It se...
Early Reviewer Program
The Early Reviewer Program was an Amazon initiative that offered small rewards ($1-3 gift cards) to clienti who left r...
Amazon Business Exit Valuation
Exit valuation is the estimated sale price of an Amazon FBA business, typically calculated as a multiple of annual Selle...
Fulfillment by Amazon
FBA (Fulfillment by Amazon) is Amazon's logistics service where venditori send inventario to Amazon's fulfillment centers, ...
Fulfillment by Merchant
FBM (Fulfillment by Merchant) means the venditore handles all aspects of order fulfillment — storage, packing, shipping, an...
Fulfillment Network Stock Keeping Unit
FNSKU (Fulfillment Network Stock Keeping Unit) is Amazon's internal barcode used to identify and track inventario within ...
Gated Categoria
A gated category is an Amazon product category that requires venditore approval before listing products. Gating is Amazon's...
Listing Hijacker
A hijacker is a venditore who lists on another venditore's product ASIN without authorization, often selling counterfeit, infe...
FBA Inbound Shipping Plan
An inbound shipping plan is the process of creating and managing shipments of inventario to Amazon's FBA fulfillment cent...
Inventory Turnover
Inventory turnover measures how many times inventario is sold and replaced within a specific period (usually annually). I...
Inventory Performance Index
IPI Score (Inventory Performance Index) is Amazon's metric measuring how efficiently venditori manage their FBA inventario....
Keyword Indexing
Keyword indexing means Amazon's search algorithm recognizes that a specific keyword is relevant to your product listing ...
Lightning Deal
A Lightning Deal is a time-limited promotional offer su Amazon where a product is featured at a discounted price for a l...
Amazon Listing Optimization
Listing optimization is the process of improving a product listing's title, images, bullet points, description, backend ...
Long-tail Keywords
Long-tail keywords are specific, multi-word search phrases that typically have lower search volume but higher purchase i...
Main Image
The main image is the primary product photo displayed in Amazon search results and at the top of product listings. Amazo...
Monte Carlo Simulation
Monte Carlo simulation is a computational technique that models the probability of different outcomes by running thousan...
Niche Market
A niche market su Amazon is a specific product category or sub-category with defined domanda, identifiable concorrenti, a...
Online Arbitrage
Online arbitrage is similar to retail arbitrage but involves purchasing discounted products from online retailers (Walma...
Organic Ranking
Organic ranking refers to a product's natural (non-paid) position in Amazon search results. It is determined by Amazon's...
Pay Per Click
PPC (Pay Per Click) su Amazon refers to the advertising model where venditori bid on keywords and pay only when a shopper ...
Amazon FBA Prep Service
A prep service is a third-party company that receives products from fornitori, inspects them, applies FNSKU labels, poly...
Private Label Selling
Private label selling is a business model where venditori source generic products from manufacturers, apply their own bran...
Product Differentiation
Product differentiation is the strategy of making your product distinct from concorrenti through unique features, better...
Removal Order
A removal order is a request to have Amazon ship FBA inventario back to the venditore or dispose of it. Removal orders are u...
Retail Arbitrage
Retail arbitrage is the practice of purchasing discounted or clearance products from retail stores and reselling them on...
Return on Ad Spend
ROAS (Return on Ad Spend) measures the ricavi generated for every dollar spent on advertising. It is the inverse of ACO...
Cerca Term Report
The Cerca Term Report is an Amazon advertising report that shows which exact cliente search terms triggered your PPC a...
Sell-through Rate
Sell-through rate measures the number of units sold relative to the number of units available in FBA inventario over a gi...
Amazon Session
A session su Amazon represents a single visit to your product listing pages by a unique visitor within a 24-hour period....
Stock Keeping Unit
SKU (Stock Keeping Unit) is a unique alphanumeric identifier that venditori create to track their inventario. Unlike ASINs ...
Sponsored Brands
Sponsored Brands (formerly Headline Cerca Ads) are Amazon PPC ads that feature a brand logo, custom headline, and up to...
Sponsored Display
Sponsored Display is Amazon's display advertising solution that targets shoppers both on and off Amazon based on shoppin...
Sponsored Products
Sponsored Products are Amazon's most common PPC ad format. These cost-per-click ads promote individual product listings ...
Stranded Inventory
Stranded inventario consists of FBA units stored in Amazon's fulfillment centers that are not associated with an active l...
Subscribe and Save
Subscribe and Save is Amazon's subscription program where clienti commit to regular deliveries of consumable products ...
Total Advertising Cost of Sale
TACoS (Total Advertising Cost of Sale) measures total ad spend as a percentage of total ricavi (both organic and ad-att...
Ungated Categoria
An ungated category is an Amazon product category that does not require special approval to sell in. Most Amazon categor...
Unit Economics
Unit economics refers to the per-unit financial breakdown of an Amazon product — selling price minus all costs (COGS, FB...
Unit Session Percentage
Unit Session Percentage is Amazon's official term for conversion rate. It represents the number of units ordered divided...
Universal Product Code
UPC (Universal Product Code) is a 12-digit barcode used globally to identify retail products. Amazon requires UPCs (or o...
Wholesale Selling
Wholesale selling su Amazon involves purchasing branded products in bulk directly from brands or authorized distributors...