EAN (European Article Number) is a 13-digit barcode standard used primarily in European and international markets. It serves the same function as UPC but with an additional digit for country/region identification.
When selling su Amazon's European mercatos (UK, DE, FR, IT, ES, etc.), EAN barcodes are typically required. Understanding the difference between UPC and EAN is important for international venditori.
RIDGE multi-mercato reports include barcode requirement analysis for each target mercato, ensuring venditori understand the GTIN standards needed for international expansion.
A European product might use EAN 4012345678901, where the '401' prefix identifies it as a product registered through GS1 Germania.
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