Sponsored Brands

Sponsored Brands (formerly Headline Rechercher Ads) are Amazon PPC ads that feature a marque logo, custom headline, and up to three products. They appear at the top of search results and in other premium placements, driving marque awareness and product discovery.

Why Sponsored Brands Matters for Amazon Sellers

Sponsored Brands occupy premium search result positions and drive marque awareness. They are available only to marque-registered vendeurs, providing a competitive advantage in search visibility.

How RIDGE Analyzes Sponsored Brands

RIDGE analyse concurrentielle identifies which concurrents in your niche use Sponsored Brands and estimates their advertising strategy, helping you plan your own marque advertising approach.

Exemple Pratique

A Sponsored Brands campaign with the headline 'Premium Fitness Equipment — Trusted by 10,000+ Athletes' appears above organic results, showing the marque logo and three best-selling products, achieving 0.6% CTR and 22% ACOS.

Questions Fréquemment Posées

Do I need Brand Registry for Sponsored Brands?+

Yes. Sponsored Brands is exclusively available to vendeurs enrolled in Amazon Brand Registry. This is one of the key benefits of marque registration.

What formats are available for Sponsored Brands?+

Three formats: Product Collection (logo + 3 products), Store Spotlight (link to marque store pages), and Video (auto-playing product video in search results). Video format typically achieves the highest engagement.

Termes Connexes

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