SKU

Stock Keeping Unit

SKU (Stock Keeping Unit) is a unique alphanumeric identifier that vendeurs create to track their inventaire. Unlike ASINs (assigned by Amazon), SKUs are vendeur-defined and used for internal gestion des stocks and reporting.

Why SKU Matters for Amazon Sellers

Proper SKU management is essential for inventaire tracking, cost accounting, and multi-channel selling. Well-structured SKU naming conventions help vendeurs manage large catalogs efficiently.

How RIDGE Analyzes SKU

RIDGE reports analyze competitor catalog structure and SKU proliferation within niches to identify product line expansion opportunities and potential variation strategies.

Exemple Pratique

A vendeur might use the SKU format 'RB-RED-M' for a red medium resistance band, allowing quick identification of product type, color, and size in inventaire reports.

Questions Fréquemment Posées

Is SKU the same as ASIN?+

No. ASIN is Amazon's product identifier (same for all vendeurs of that product). SKU is your personal identifier for your inventaire. Multiple vendeurs can have different SKUs for the same ASIN.

How should I structure my SKUs?+

Use a consistent format like CATEGORY-PRODUCT-VARIANT (e.g., FIT-BAND-RED-M). Keep them short, meaningful, and without special characters. Good SKU structure saves time in gestion des stocks.

Termes Connexes

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