55 essential terms every Amazon vendeur needs to know — defined with practical examples and strategic context.
Enhanced Brand Content
A+ Content (formerly Enhanced Brand Content) allows marque-registered vendeurs to add rich media — comparison charts, HD i...
Advertising Cost of Sale
ACOS (Advertising Cost of Sale) is the ratio of ad spend to ad-attributed revenus sur Amazon, expressed as a percentage. ...
Amazon Demand-Side Platform
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform that allows advertisers to buy display, ...
Amazon Seller Central
Amazon Seller Central is the web-based platform where third-party vendeurs manage their Amazon business. It provides tool...
Amazon Vendor Central
Amazon Vendor Central is the platform for first-party (1P) vendeurs who sell products wholesale directly to Amazon. Amazo...
Amazon Vine Program
Amazon Vine is an invitation-only review program where Amazon provides free products to trusted reviewers (Vine Voices) ...
Amazon Standard Identification Number
ASIN (Amazon Standard Identification Number) is a unique 10-character alphanumeric identifier assigned by Amazon to ever...
Best Deal
A Best Deal (also called Deal of the Day or 7-Day Deal) is a longer-duration promotional offer sur Amazon, typically runn...
Amazon Brand Registry
Amazon Brand Registry is a program that provides marque owners with tools to protect their intellectual property, control...
Best Seller Rank
BSR (Best Seller Rank) is Amazon's ranking system that indicates how well a product is selling relative to other product...
Buy Box
The Buy Box is the prominent 'Add to Cart' section on an Amazon fiche produit that determines which vendeur's offer is ...
Commingled Inventory
Commingled inventaire (also called stickerless inventaire) occurs when products from multiple vendeurs are stored together ...
Taux de Conversion
Conversion rate sur Amazon (technically 'Unit Session Percentage') is the percentage of sessions (unique visits) that res...
European Article Number
EAN (European Article Number) is a 13-digit barcode standard used primarily in European and international markets. It se...
Early Reviewer Program
The Early Reviewer Program was an Amazon initiative that offered small rewards ($1-3 gift cards) to clients who left r...
Amazon Business Valorisation de Sortie
Exit valuation is the estimated sale price of an Amazon FBA business, typically calculated as a multiple of annual Selle...
Fulfillment by Amazon
FBA (Fulfillment by Amazon) is Amazon's logistics service where vendeurs send inventaire to Amazon's fulfillment centers, ...
Fulfillment by Merchant
FBM (Fulfillment by Merchant) means the vendeur handles all aspects of order fulfillment — storage, packing, shipping, an...
Fulfillment Network Stock Keeping Unit
FNSKU (Fulfillment Network Stock Keeping Unit) is Amazon's internal barcode used to identify and track inventaire within ...
Gated Catégorie
A gated catégorie is an Amazon product catégorie that requires vendeur approval before listing products. Gating is Amazon's...
Listing Hijacker
A hijacker is a vendeur who lists on another vendeur's product ASIN without authorization, often selling counterfeit, infe...
FBA Inbound Shipping Plan
An inbound shipping plan is the process of creating and managing shipments of inventaire to Amazon's FBA fulfillment cent...
Inventory Turnover
Inventory turnover measures how many times inventaire is sold and replaced within a specific period (usually annually). I...
Inventory Performance Index
IPI Score (Inventory Performance Index) is Amazon's metric measuring how efficiently vendeurs manage their FBA inventaire....
Keyword Indexing
Keyword indexing means Amazon's search algorithm recognizes that a specific keyword is relevant to your fiche produit ...
Lightning Deal
A Lightning Deal is a time-limited promotional offer sur Amazon where a product is featured at a discounted price for a l...
Amazon Listing Optimization
Listing optimization is the process of improving a fiche produit's title, images, bullet points, description, backend ...
Long-tail Keywords
Long-tail keywords are specific, multi-word search phrases that typically have lower search volume but higher purchase i...
Main Image
The main image is the primary product photo displayed in Amazon search results and at the top of fiche produits. Amazo...
Monte Carlo Simulation
simulation Monte Carlo is a computational technique that models the probability of different outcomes by running thousan...
Niche Market
A niche market sur Amazon is a specific product catégorie or sub-catégorie with defined demande, identifiable concurrents, a...
Online Arbitrage
Online arbitrage is similar to retail arbitrage but involves purchasing discounted products from online retailers (Walma...
Organic Ranking
Organic ranking refers to a product's natural (non-paid) position in Amazon search results. It is determined by Amazon's...
Pay Per Click
PPC (Pay Per Click) sur Amazon refers to the advertising model where vendeurs bid on keywords and pay only when a shopper ...
Amazon FBA Prep Service
A prep service is a third-party company that receives products from fournisseurs, inspects them, applies FNSKU labels, poly...
Marque Propre Selling
Private label selling is a business model where vendeurs source generic products from fabricants, apply their own bran...
Product Differentiation
Product differentiation is the strategy of making your product distinct from concurrents through unique features, better...
Removal Order
A removal order is a request to have Amazon ship FBA inventaire back to the vendeur or dispose of it. Removal orders are u...
Retail Arbitrage
Retail arbitrage is the practice of purchasing discounted or clearance products from retail stores and reselling them on...
Return on Ad Spend
ROAS (Return on Ad Spend) measures the revenus generated for every dollar spent on advertising. It is the inverse of ACO...
Rechercher Term Report
The Rechercher Term Report is an Amazon advertising report that shows which exact client search terms triggered your PPC a...
Sell-through Rate
Sell-through rate measures the number of units sold relative to the number of units available in FBA inventaire over a gi...
Amazon Session
A session sur Amazon represents a single visit to your fiche produit pages by a unique visitor within a 24-hour period....
Stock Keeping Unit
SKU (Stock Keeping Unit) is a unique alphanumeric identifier that vendeurs create to track their inventaire. Unlike ASINs ...
Sponsored Brands
Sponsored Brands (formerly Headline Rechercher Ads) are Amazon PPC ads that feature a marque logo, custom headline, and up to...
Sponsored Display
Sponsored Display is Amazon's display advertising solution that targets shoppers both on and off Amazon based on shoppin...
Sponsored Products
Sponsored Products are Amazon's most common PPC ad format. These cost-per-click ads promote individual fiche produits ...
Stranded Inventory
Stranded inventaire consists of FBA units stored in Amazon's fulfillment centers that are not associated with an active l...
Subscribe and Save
Subscribe and Save is Amazon's subscription program where clients commit to regular deliveries of consumable products ...
Total Advertising Cost of Sale
TACoS (Total Advertising Cost of Sale) measures total ad spend as a percentage of total revenus (both organic and ad-att...
Ungated Catégorie
An ungated catégorie is an Amazon product catégorie that does not require special approval to sell in. Most Amazon categor...
Économie Unitaire
Unit economics refers to the per-unit financial breakdown of an Amazon product — prix de vente minus all costs (COGS, FB...
Unit Session Percentage
Unit Session Percentage is Amazon's official term for conversion rate. It represents the number of units ordered divided...
Universal Product Code
UPC (Universal Product Code) is a 12-digit barcode used globally to identify retail products. Amazon requires UPCs (or o...
Wholesale Selling
Wholesale selling sur Amazon involves purchasing marqueed products in bulk directly from marques or authorized distributors...