TACoS

Total Costo de Publicidad of Sale

TACoS (Total Costo de Publicidad of Sale) measures total ad spend as a percentage of total ingresos (both organic and ad-attributed). Unlike ACOS which only considers ad-driven sales, TACoS provides a holistic view of advertising efficiency relative to overall business performance.

Why TACoS Matters for Amazon Sellers

TACoS is a superior metric for measuring advertising effectiveness over time because it accounts for the organic sales lift that PPC generates. Decreasing TACoS with stable or increasing ACOS indicates growing organic cuota de mercado — the ultimate goal.

Cómo RIDGE Analiza TACoS

RIDGE reports model TACoS trajectories during launch phase and steady-state operations, helping vendedores understand how advertising investment translates into total business growth and clasificación orgánica improvements.

Ejemplo Práctico

Month 1: $5,000 ad spend, $10,000 total sales = 50% TACoS. Month 6: $5,000 ad spend, $25,000 total sales = 20% TACoS. Same ad spend, but organic sales tripled — advertising is building the business.

Preguntas Frecuentes

What is a good TACoS?+

Target TACoS depends on business maturity: Launch phase: 25-40%, Growth phase: 15-25%, Mature phase: 8-15%, Dominant marca: 5-10%. Decreasing TACoS over time is the primary indicator of advertising success.

How is TACoS calculated?+

TACoS = (Total Ad Spend / Total Revenue) x 100. Total Revenue includes both organic sales and ad-attributed sales. Track TACoS weekly or monthly for meaningful tendencias.

Términos Relacionados

Obtenga Análisis Profesional

¿Necesita un análisis de mercado profundo respaldado por 39 fuentes de datos? Solicite un informe RIDGE.

Solicitar Análisis