Sponsored Brands

Sponsored Brands (formerly Headline Search Ads) are Amazon PPC ads that feature a brand logo, custom headline, and up to three products. They appear at the top of search results and in other premium placements, driving brand awareness and product discovery.

Warum Sponsored Brands für Amazon-Verkäufer wichtig ist

Sponsored Brands occupy premium search result positions and drive brand awareness. They are available only to brand-registered sellers, providing a competitive advantage in search visibility.

Wie RIDGE Sponsored Brands analysiert

RIDGE competitive analysis identifies which competitors in your niche use Sponsored Brands and estimates their advertising strategy, helping you plan your own brand advertising approach.

Praktisches Beispiel

A Sponsored Brands campaign with the headline 'Premium Fitness Equipment — Trusted by 10,000+ Athletes' appears above organic results, showing the brand logo and three best-selling products, achieving 0.6% CTR and 22% ACOS.

Häufig gestellte Fragen

Do I need Brand Registry for Sponsored Brands?+

Yes. Sponsored Brands is exclusively available to sellers enrolled in Amazon Brand Registry. This is one of the key benefits of brand registration.

What formats are available for Sponsored Brands?+

Three formats: Product Collection (logo + 3 products), Store Spotlight (link to brand store pages), and Video (auto-playing product video in search results). Video format typically achieves the highest engagement.

Related Terms

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Order Analysis